A Smooth Christmas Starts in the Summer
What leading hospitality operators are doing right now to maximise festive bookings
It might feel strange to talk turkey in a heatwave. But the operators who deliver the smoothest, most profitable festive seasons all share one thing: they start early.
We brought together two operators: Cece Commins (Cabana Brasil) and Neil Rivington (formerly Grind), plus Amy Mellors (Airship & Toggle) on how to use data to maximise festive bookings.
The result is a free guide on what you should be doing this week to have your most successful Christmas yet.
“SetMenu has been fantastic for us! The team loved it and having the preordering functionality is just fantastic.”
CeCe Cummins,
Sales & Brand Manager, Cabana Brasil
What's inside?
- Your “do it now” checklist: six jobs to tick off before the first enquiry lands
- Inside Cabana’s Christmas playbook: why planning starts in February
- Three data moves to make before the rush, from the team behind £107m of festive revenue
- Allergens and dietaries: how to stop information getting lost in translation
- Looking after the forgotten customer: your lead organiser
- Why Christmas is actually the start of next year’s trade
The difference between a season that runs on adrenaline and one that runs smoothly comes down to what happens between now and December.